UA Run Metaverse

UA Run Metaverse is a project for a run apparel line tailored to VR workouts along with Under Armour’s brand identity. The main purpose is to develop a virtual sports community as well as implement VR sports to promote Under Armour’s products.

70%

of online exercisers plan to maintain or increase their digital fitness use even after the pandemic (McKinsey)

#1

VIRTUAL RUN COMMUNITY

-Building a virtual run community where anyone can join to run together, regardless of their location.

-Novice runners, dedicated runners, and elite runners will all exist in the same space and can easily meet up with each other or with similar-paced runners.

#2

VIRTUAL EXERCISE

-Fitness realm of the immersive world of gaming

-Immersive experience in VR

-Good motivation with personal routine and goal settings

Image from Supernatural