New Identity

-Augmented Reality

I wanted to create a digital fashion theme park that is impossible in the physical world. "New Identity" is a theme park where garments get a new identity without humans or models. The detachment between the human body and garments creates a juxtaposition of the uncanny situation of a realistic yet imaginative world. The juxtaposition is exaggerated by adding motion to the garments and the stillness of the avatars.