UA Run Metaverse
-Virtual Reality
UA Run Metaverse is a project for a run apparel line tailored to VR workouts along with Under Armour’s brand identity. The main purpose is to develop a virtual sports community as well as implement VR sports to promote Under Armour’s products and brand image.
70%
of online exercisers plan to maintain or increase their digital fitness use even after the pandemic (McKinsey)
#1
VIRTUAL RUN COMMUNITY
-Building a virtual run community where anyone can join to run together, regardless of their location.
-Novice runners, dedicated runners, and elite runners will all exist in the same space and can easily meet up with each other or with similar-paced runners.
#2
VIRTUAL EXERCISE
-Fitness realm of the immersive world of gaming
-Immersive experience in VR
-Good motivation with personal routine and goal settings
Partner with
Supernatural
“Exercise–to- earn”
- Promoting UA products with promo code
- Access to exclusive apparel/footwear line
